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ChatGPT Apps. The New App Store?
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ChatGPT Apps. The New App Store?
Oct 16, 2025 · 2:03
This video examines third-party applications running directly inside ChatGPT, highlighting launch partners such as Spotify, Canva, Booking.com, and Expedia. It reviews the shift from plugins and the GPT Store to the open standard Model Context Protocol (MCP) and OpenAI ChatKit SDK. In addition, the presenter discusses monetization through the Agentic Commerce Protocol (ACP) and distribution across 800 million weekly active users.
Chapters
- 0:00
Apps running directly inside ChatGPT
The presenter demonstrates how third-party applications like Spotify, Canva, and Figma FigJam function seamlessly inside ChatGPT without needing external tabs.
- 0:27
Tagging apps and launch partners
Exploring how users can tag apps or invoke them automatically in ChatGPT, highlighting initial launch partners like Expedia, Booking.com, and the complementary ChatKit SDK.
- 0:55
Evolution from plugins to the Model Context Protocol
A review of OpenAI's past attempts with plugins and the GPT Store, contrasting them with the new Model Context Protocol (MCP) standard and user account authentication.
- 1:22
Agentic Commerce Protocol and developer opportunity
The presenter discusses the Agentic Commerce Protocol for monetization, the massive 800 million weekly user distribution, and early adopter potential comparable to early iOS apps.
- 1:47
The future of AI agent commerce
Wrapping up on how open standards, built-in monetization, and distribution could make ChatGPT apps an operating system, urging companies to prepare for AI agent shopping.
Transcript
- 0:00
All your favorite apps now run directly inside ChatGPT. You can ask ChatGPT to create the Spotify playlist of the top new artists in 2025. First time you'll connect the apps and you'll see that your Spotify app right inside ChatGPT. Where it gets better is when you combine it with ChatGPT's other tools. You can ask ChatGPT to research top gen AI breakthroughs in 2025 and create a Canva slide deck from that, or research OpenAI's user flows and create a Figma FigJam flowchart of the user happy path without ever leaving ChatGPT.
- 0:27
No separate tabs, no downloads. You can use these apps by either tagging them, selecting inside the chat, ChatGPT will automatically prompt you to connect with relevant ones. Launch partners include Expedia, Booking.com, Zillow, Coursera, and many more coming from DoorDash, Uber, AllTrails, Instacart, and others. And it goes both ways. OpenAI also launched ChatKit that now lets you embed ChatGPT experiences into their own apps, like Spotify AI playlist feature, turning your ideas into playlists through conversational AI, but inside Spotify's app.
- 0:53
The same with Canva AI. This isn't OpenAI's first attempt. They launched plugins in March 2023 and killed them by April 2024, then custom GPTs in November 2023, Over 3 million were created, but only 159,000 made it to the GPT store and monetization was never launched. Third time's the charm. The difference now is that it's built on Model Context Protocol, MCPs, which is an open standard and means it works across all different AI assistants. And it's connected to the actual service through login, so all your work shows up and you can continue in the app itself.
- 1:23
Plus, OpenAI launched the Gentic Commerce Protocol, so monetization is baked in, supported by Stripe, Etsy, Walmart, and many others. ChatGPT now has 800 million weekly active users versus 500,000 iPhone users when the App Store launched. As with iOS apps, early adopters always capture the most value. OpenAI submissions are now open for developers and they'll be launching a directory later this year. How would the iBear app have made $20,000 a day if it wasn't there early? Built on an open standard, real monetization, and massive distribution, ChatGPT apps have a real chance to become the operating system of your life.
- 1:54
Have you asked an AI agent to use or shop for a product or service your company produces? You definitely should and go beyond just AI search optimization.
