I’m a futurist & creator. 
Helping companies build strategies & products for what’s next.

Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager ​at Verizon Media (AOL) and video distribution network Goviral. Early on I was also a team member at Europe’s largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.

Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager ​at Verizon Media (AOL) and video distribution network Goviral. Early on I was also a team member at Europe’s largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.

I create videos on my YouTube channel and write on my blog about my observations and tech reviews. Otherwise love surfing, hiking, yoga, filmmaking, photography, web/mobile dev, playing the guitar.


Experience

Consulting, Advising, Creating
MovMaker
Los Angeles, May 2018 – …

Startups fundraising, product, strategy. Clients include Neverthink, Frolic Media, Rfrsh, Precise.TV


Strategy & Innovation Consultant
Red Bull Media House
Los Angeles, Jun 2018 – …

Strategy and product work on direct-to-consumer, over-the-top video, distribution, localization, subscriptions.


Business Strategy Consultant
Moonbug
Los Angeles, May 2018-

Strategy work on fundraising, market opportunities, distribution, integration.


Head Of Strategy And Corporate Development, Non-Linear Media International
Disney
London, Jun 2016 – May 2018

Lead strategy and business planning for a international non-linear studio.


Director of International Product & Strategy
Maker Studios (acq. Disney)
London, Mar 2014-Jun 2016

First hire in Maker Studios Int. HQ, established product and growth strategy, supported team growth from 4 to 120+, inc. org structure, recruitment, training and workflows.


Product Manager
GoViral (acq. Verizon Media)
London, Jul 2012-Mar 2014

Product owner for video analytics. Inventor and lead for creative measurement and optimization product, launched at Cannes Lions on the main stage in 2013.


Volunteer Experience

2020

Mentor at Salto (ongoing)


2019

Mentor at Summit (ongoing)


2012

Co-founder & tech lead at Estonian World (ongoing)


2012

Mentor at Garage48 (ongoing)


Achievements

2015

Dedication Award Winner by The Walt Disney Company


2012


2012

Winner of “Creative Talent Showcase Competition 2012”