I’m a futurist & creator. 
Helping companies build strategies & products for what’s next.

Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager ​at Verizon Media (AOL) and video distribution network Goviral. Early on I was also a team member at Europe’s largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.

Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager ​at Verizon Media (AOL) and video distribution network Goviral. Early on I was also a team member at Europe’s largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.

I create videos on my YouTube channel and write on my blog about my observations and tech reviews. Otherwise love surfing, hiking, yoga, filmmaking, photography, web/mobile dev, playing the guitar.

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Experience

Consulting, Advising, Creating
MovMaker
Los Angeles, May 2018 – …

Startups fundraising, product, strategy. Clients include Neverthink, Frolic Media, Rfrsh, Precise.TV

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Strategy & Innovation Consultant
Red Bull Media House
Los Angeles, Jun 2018 – …

Strategy and product work on direct-to-consumer, over-the-top video, distribution, localization, subscriptions.

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Business Strategy Consultant
Moonbug
Los Angeles, May 2018-

Strategy work on fundraising, market opportunities, distribution, integration.

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Head Of Strategy And Corporate Development, Non-Linear Media International
Disney
London, Jun 2016 – May 2018

Lead strategy and business planning for a international non-linear studio.

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Director of International Product & Strategy
Maker Studios (acq. Disney)
London, Mar 2014-Jun 2016

First hire in Maker Studios Int. HQ, established product and growth strategy, supported team growth from 4 to 120+, inc. org structure, recruitment, training and workflows.

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Product Manager
GoViral (acq. Verizon Media)
London, Jul 2012-Mar 2014

Product owner for video analytics. Inventor and lead for creative measurement and optimization product, launched at Cannes Lions on the main stage in 2013.