Sander is passionate about media and technology, helping companies with clearly understanding customers, creating better products and growing businesses. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager at Verizon Media (AOL) and video distribution network Goviral. Early on he was also a team member at Europe’s largest seed investment fund Seedcamp and organized hackathons in Africa with Garage48. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.
What people say?
Sander is one of the most innovative, enthusiastic and knowledgable Product Managers I have had the honour to work alongside here at AOL. He has continuously raised the bar creating market-leading products which provide maximum value back to the end-user. His inspiration has rubbed off on all those who work with him and is certainly one to watch for the future!
Sometimes in life, you meet a person you just want to make a role for in your team. With Sander I am sure you’ll agree, that’s the case. He makes a difference to whatever area of responsibility you give him, simple as that. He is self-motivated, extremely informed and creative in the way he solves problems. Sander will be an asset to any product focused team in digital media already, but he is still just a raw talent that can one day become truly outstanding.
Mads HolmenFounder at Bibblio (ex. Planning Director at AOL)
Sander helped out with many initiatives at Seedcamp during his time with us – always detail-oriented and very reliable. He was a valued part of our team and still helps out occasionally, which shows his dedication and enthusiasm for the startup and tech scene.
Philipp MoehringPartner – All things Europe at AngelList (ex. Principal at Seedcamp)
Sander was one of the biggest talents in Aol. He is respected across the company for his bright creative mind and his winning personality. He represents the unique combination of skills, which is to be technically savvy, have solid business understanding and excellent communication skills.
He is a great team member – social, fun and cool – making other team members motivated. He is hardworking and can deal with different things at the same time and handles stressful situations without problem. Most importantly, I would recommend him any time with full confidence.
Ragnar SassCo-founder of Lift99, Pipedrive and Garage48
Sander is the next generation of digital entrepreneurs. Digital evolution is definitely part of Sander’s everyday life, it’s not just a career choice. For this reason Sander brings new perspectives and insights that others may overlook. His focus and understanding of business requirements mean that projects are handled with the minimum of fuss and delivered on-time.
Sander is one of the multi-talented students I have known. He combines an ability to be both creative and practical. His work on media planning was outstanding and all lecturers felt that he showed a clear gift in grasping complex issues and producing rational conclusions.
Vic DaviesCourse Leader (media planning & buying), Bucks New University
He always has his fingers on the pulse with new technology, new ways of reaching and communicating to target markets as well as being business savvy. He did an exceptional job and delivered excellent results.
2020 Taipei Film Academy – Digital World for Film Makers “Opportunities in the new world of filmmaking” – event
2020 OTT in Europe – Solving the unique challenges of 2020 (by Penthera) – event
2019 European Film Forum “Developing your content for the big business on global platforms” – full video – speaker
2013 BCMA (Branded Content Marketing Association) “How to: Effectively use market research to make your branded content more effective” – speaker
2013 IAB UK Video Conference 2013 “The Science of Online Video – a new model of measurement” – slides – speaker
2013 IAB Spain Inspirational 2013 “Be Emotive: How to cut through and connect with your audience?” – full video, slides and interview – speaker
2013 WARC Advertising Research 2013 “Can emotions predict Cannes Lions winners?” – full video and slides – speaker
2013 MRS Advertising Research 2013 “Optimising the Emotional Connections Your Advertisements Create” slides – speaker
2012 IRL Political Union Leaders Academy training on “New Techniques And Technologies In Marketing” – speaker
2010 Discussion on online privacy in Estonian National Television morning show – full video – interviewee
Creating technology reviews on YouTube channel I Believe In Technology, writing about my Observations and Principals on the blog. Otherwise hiking, yoga, wandering, filmmaking, photography, web/mobile dev, playing the guitar.