I’m the founder of ReReview, a personalized media company that turns hours of YouTube reviews and podcasts into one clear video you’ll actually finish.

I’ve spent the last decade at the intersection of media, tech and strategy, working with brands like Disney, Red Bull and Moonbug on how stories, formats and products transform in digital and AI-driven world.

I’m building ReReview as the “we watched everything so you don’t have to” layer for tech:

• We watch the best YouTube reviews and podcasts
• We turn them into a single 10–20 minute video
• You get the trade-offs, not just the hype – starting with phones, headphones, laptops, headsets on ReReview Tech

For creators and studios, we’re piloting Editions and Collections: turning long 2-hour episodes into 15/30/45-minute formats that listeners actually finish and sponsors can easily buy.

Consulting & advising (selective)
Alongside ReReview, I occasionally work with a small number of companies on:

• Strategy and growth for digital products
• New content formats and AI-powered workflows
• Fundraising, positioning and product strategy for early-stage startups

Recent and past clients include Red Bull Media House innovation and strategy projects as well as business strategy for Moonbug, a $265M fund to create and distribute inspiring kids content. Previously futurist and led non-linear strategy at Disney after being the first hire at Maker Studios heading strategy and product internationally. Before that a product manager ​at Verizon Media (AOL) and video distribution network Goviral. Early on I was also a team member at Europe’s largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​. Sander is also a co-founder of Estonian World, largest online magazine about Estonia.

I create videos on my YouTube channel and write on my blog about my observations and tech reviews. Otherwise love surfing, hiking, yoga, filmmaking, photography, web/mobile dev, playing the guitar.

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