- From Lockdown To Consolidation – How Apple, Google, Amazon, Facebook, Microsoft are using $557B
While many companies are going through layoffs, struggling to raise funds, the big five companies (Apple, Amazon, Microsoft, Facebook, Google) are becoming more active to consolidate the market. They’ve added…
- Mega Bundles – Apple One, Google One, Amazon Prime, Microsoft 365
Customer loyalty, growth and earnings are increasingly driven by recurring revenue bundles. Big 4 have all introduced their own bundles trying to compete for customer attention offering better value, convenience…
- Controlling The Rails – Who are the new cable operators?
Even more important from the streaming wars has become the platform wars. Aggregating customers, controlling the experience and monetizing it on the platform level. These are the new cable operators:…
- Content – a feature to sell everything else
Content doesn’t need to make money. Not directly anyway. It has moved from being only a revenue driver for content owners and studios to become a key part of companies’…
- Streaming like there’s no tomorrow
The article is also available in audio version here A rising tide lifts all boats – unless they crash. Netflix service was down last week in Europe and the US,…
- Let’s hang out virtually — when social becomes truly social
The article is also available in audio version here We are all social animals by nature as it is a dominant force shaping our thought, behaviour, physiology, and key for…
- Consumer behaviour changes overnight — opportunities for growth
The article is also available in audio version here If you’re a brand marketer, strategist, advertiser, content creator — this is for you. I’ve been tracking COVID-19 changes and responses…