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#DigitalFashion is replacing threads with pixels - 1.8B avatar items purchased on Roblox last year
May 2, 2024 · 1:00
Digital fashion allows users to generate multiple outfits from a single photo and try on items virtually without purchasing physical clothing. Brands use these digital assets for customer voting on production, while platforms like Roblox see billions of avatar items bought from online creators. The technology provides an inclusive, low-cost, and sustainable alternative that aims to reduce the million tons of clothing waste sent to landfills each year.
Chapters
- 0:00
The rise of digital fashion
The speaker introduces digital fashion, explaining how users create multiple outfits from a single photo without buying physical clothes.
- 0:15
Virtual try-ons and brand voting
Brands use digital fashion for customer voting on real-world production and provide virtual try-on features.
- 0:28
Sustainability, inclusivity, and accessibility
Digital fashion offers sustainability with a minimal footprint, size inclusivity, and affordable access to top designer styles.
- 0:43
Digital fashion in gaming and Roblox
With people spending hours online, millions of creators design digital items for platforms like Roblox, prompting viewers to consider if they would wear digital clothes.
Transcript
- 0:00
9%, Or almost 1 out of 10 orders online for clothes, gets used just for creating content online. Welcome to digital fashion. Just from a single photo, I was able to create now 10 different posts with 10 different outfits without buying a single one of them. Brands are generating digital fashion items to let you vote on which ones they should be making in real life, letting you use virtual try-on. Like, John Lewis found out that users used more than 80 different virtual try-ons before making a purchase.
- 0:29
Digital fashion is also sustainable. There is almost no carbon or water footprint at all. It's also inclusive. There's no predefined sizes, so everybody's going to find the perfect fit. And it's accessible. You don't need to spend thousands of dollars just to get access to the top designers. We're spending about a third of our waking hours online behind the screen. Last year, 11 million creators created more than 65 million different digital fashion items on the platform.
- 0:55
What do you think? Would you see yourself posting ever using the digital fashion items online?
