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#DigitalFashion is replacing threads with pixels - 1.8B avatar items purchased on Roblox last year
May 2, 2024 · 1:00
The video discusses the emergence of digital fashion and augmented reality outfits, showing how users can try on and generate virtual clothing for social media without purchasing physical garments. It outlines advantages such as size inclusivity, sustainability by cutting physical clothing waste, and market growth on platforms like Roblox where users purchased 1.8 billion avatar items. The host demonstrates various augmented reality designs mapped onto his body while examining these trends.
Chapters
- 0:00
Rise of digital fashion and virtual try-ons
The presenter explains how digital clothing allows people to create social media content without buying physical clothes, highlighting virtual try-ons and brand voting.
- 0:28
Sustainability, inclusivity, and the gaming metaverse
The host highlights how digital fashion is eco-friendly and size-inclusive before discussing Roblox creator item statistics and asking viewers if they would wear digital clothes.
Transcript
- 0:00
9%, or almost 1 out of 10 orders online for clothes, gets used just for creating content online. Welcome to digital fashion. Just from a single photo, I was able to create now 10 different posts with 10 different outfits without buying a single one of them. Brands are generating digital fashion items to let you vote on which ones they should be making in real life, letting you use virtual try-on. Like, John Lewis found out that users used more than 80 different virtual try-ons before making a purchase.
- 0:29
Digital fashion is also sustainable. There is almost no carbon or water footprint at all. It's also inclusive. There's no predefined sizes, so everybody's going to find the perfect fit. And it's accessible. You don't need to spend thousands of dollars just to get access to the top designers. We're spending about a third of our waking hours online behind the screen. Last year, 11 million creators created more than 65 million different digital fashion items on the platform.
- 0:55
What do you think? Would you see yourself posting ever using the digital fashion items online?
