About
Making videos work inside AI.
I founded AgentCDN, the video layer for AI. Agents still can't watch most video. AgentCDN helps AI find the right video, play the right moment, and credit the creator.
I grew up in Estonia, where I co-founded Estonian World and won national student-company titles. In London, I became the first international hire at Maker Studios. I led product and growth strategy and helped build the team before Disney acquired the company. I then led strategy for Disney's international non-linear studio.
As a consultant, I've worked with Red Bull Media House on streaming and distribution, Moonbug on the strategy behind its kids-content fund, and PepsiCo, Centr, BLAST, and Precise TV on growth, business models, and market entry.
I also make videos about technology, AI, and how both change real life. I speak about AI, creator video, and the future of media. My stages include SXSW, Cannes' Marché du Film, CogX, and Ciclope. I live in Los Angeles.
Los Angeles · via Tallinn & London
Now building
AgentCDN, the video layer for AI.
Experience
Since Jan 2026Los Angeles
Founder · AgentCDN
AgentCDN makes videos work inside AI. It helps AI find the right video, play the right moment, and credit the creator.
2025–2026Los Angeles
Founder · ReReview
Built an independent tech-review publication and editorial workflow.
Since Jun 2018Los Angeles
Strategy & Innovation Consultant · Red Bull Media House
Strategy and product work on direct-to-consumer, over-the-top video, distribution, localization, subscriptions.
Since May 2018Los Angeles
Consulting, Advising, Creating · MovMaker
Startup fundraising, product, strategy. Clients include Neverthink, Frolic Media, Rfrsh, Precise.TV.
Since May 2018Los Angeles
Business Strategy Consultant · Moonbug
Strategy work on fundraising, market opportunities, distribution, and integration behind a $265M fund to create and distribute inspiring kids content.
Jun 2016 – May 2018London
Head of Strategy & Corporate Development · Disney (Non-Linear Media International)
Led strategy and business planning for an international non-linear studio.
Mar 2014 – Jun 2016London
Director of International Product & Strategy · Maker Studios (acq. Disney)
First hire in Maker Studios' international HQ. Established product and growth strategy, supported team growth from 4 to 120+: org structure, recruitment, training, workflows.
Jul 2012 – Mar 2014London
Product Manager · GoViral (acq. Verizon Media)
Product owner for video analytics. Inventor and lead of a creative measurement and optimization product, launched on the Cannes Lions main stage in 2013.
Until 2012London
Team member · Seedcamp
Europe's leading seed investment fund. Helped run the fund's programs and events across Europe.
Advising
I take a small number of advisory seats with startups: product, growth, and fundraising.
Product strategy
Developing product vision and value proposition, competitive analysis and positioning, roadmap and metrics/KPIs, go-to-market strategy.
Innovation & growth
Identifying opportunities for growth, market development, technology utilization, internationalization, partnerships, mergers & acquisitions.
Startup fundraising
Preparing companies for a fundraise: company storyline, product proposition and positioning, go-to-market and pricing. Then facilitating introductions with relevant VCs and angels.
Portfolio: Mini Studio AI · Frolic · Neverthink (acquired by reddit)
Products
Products I build to understand new capabilities first-hand. Each one shipped, priced, and used by real people.
CharacterGreet
AI video messages
Personalized AI video messages from iconic characters: Einstein, Santa, Sherlock, T-Rex, meme legends. An 8-second vertical video with full audio in ~2 minutes. $2 per video, no subscription, no watermarks.
GenMeditation
Generative audio
Unique, personalized meditations on demand, built from how you're feeling, what's on your mind, and your preferences. No two are exactly the same. No account needed.
WardrobeOS
Computer vision
Photograph any item and AI recognizes the brand, category, color, and cost. Automatic outfit logging, most-worn insights, and true cost-per-wear over time.
YearDesigned
AI chat
An AI-chat experiment in designing your year.
Awards & volunteering
- 2015Disney Dedication Award
- 2012UK's Most Enterprising Student, Hewlett-Packard
- 2012Creative Talent Showcase winner
- 20062nd, Best Student Company of Europe
- 2006Hewlett-Packard 'Responsible Business' winner
- 2006Best Student Company of Estonia
- Since 2020Mentor at Salto
- Since 2019Mentor at Summit
- Since 2012Co-founder & tech lead, Estonian World
- Since 2012Mentor at Garage48
Personal
Surfing, hiking, yoga, filmmaking, photography, web & mobile dev, playing the guitar, and testing whatever gadget arrived this week.