Why has Super Bowl quality of ads in decline?

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Super Bowl is known for its ads, but the quality has been in decline. Why?CBS drew in only 96.4M viewers, the lowest since 2006 (in decline since 2015).And everything has a ripple effect. Fewer people watching the show -> lower sponsorship value -> less investment into ads.Super Bowl could significantly grow its audience and therefore sponsorships size by offering it free on YouTube. In addition, users would have a much better experience (my stream did not work until 8min in and buffered throughout).Here are the highest-quality ads from 2021:1) T-Mobilehttps://lnkd.in/g375e_G2) Amazon Prime Video https://lnkd.in/gGNRHym3) H&R Blockhttps://lnkd.in/gr8VXYn4) SpaceXhttps://lnkd.in/gkGRCdS5) National Football League (NFL)https://lnkd.in/ggET4rC+ my favourite Reddit, Inc.https://lnkd.in/g2Uty-KSuperbowl ads quality is measured by the incredible Realeyes – Emotional Intelligence and consists of:• Capture: attention until the first distraction (sec)• Retain: retention by 15sec• Encode: engagement strength (emotion peak)