Why has Super Bowl quality of ads in decline?

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Super Bowl is known for its ads, but the quality has been in decline. Why?CBS drew in only 96.4M viewers, the lowest since 2006 (in decline since 2015).And everything has a ripple effect. Fewer people watching the show -> lower sponsorship value -> less investment into ads.Super Bowl could significantly grow its audience and therefore sponsorships size by offering it free on YouTube. In addition, users would have a much better experience (my stream did not work until 8min in and buffered throughout).Here are the highest-quality ads from 2021:1) T-Mobilehttps://lnkd.in/g375e_G2) Amazon Prime Video https://lnkd.in/gGNRHym3) H&R Blockhttps://lnkd.in/gr8VXYn4) SpaceXhttps://lnkd.in/gkGRCdS5) National Football League (NFL)https://lnkd.in/ggET4rC+ my favourite Reddit, Inc.https://lnkd.in/g2Uty-KSuperbowl ads quality is measured by the incredible Realeyes – Emotional Intelligence and consists of:• Capture: attention until the first distraction (sec)• Retain: retention by 15sec• Encode: engagement strength (emotion peak)


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.