Why has ‘Feta’ search volume has increased 4x in the last two weeks?

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#Feta search volume has increased 4x Worldwide over the last two weeks, reaching an all-time high since 2004.Recipe originally created by Jenni Hayrinen from Finland has since turned into a #bakedfetapasta hit by MacKenzie Smith and amassed more than 66M views.TikTok trends can certainly move products. The Fresh Market from Charlotte reported a 45% increase in Feta sales since Jan 25. According to Instacart data, feta is currently the number one trending search term on the marketplace.It is not the first time that TikTok trends have caused products to sell out. Some other examples include:• Ocean Spray Cran-Raspberry juice (October 2020) was sold out after 420doggface208 posted a TikTok riding his longboard and singing along with Fleetwood Mac’s “Dreams”. The song was later used in more than 620,000 videos and the hashtag Dreams received more than 2.3B views.• Affordable #skincare took off with more than 31.4 billlion views (May 2020). L’Oreal reported 40% growth in its active cosmetics division driven by brands like CeraVe.While the hits and sales peaks don’t last for longer than 2-3 weeks, it will continue to have an incredible effect on small and large companies around.


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.