Twitter Creator Monetization is here – SUPER FOLLOW

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Social platforms increasingly focus on creators and less on advertisers to drive revenue and platform growth.

Creators’ ability to sustainably create content, build audiences and monetize directly has become paramount.

‘Twitter Super Follow’ fuses Patreon-style access to exclusive content, a Clubhouse-style way to drop into a community audio chat, and a Substack-style way to read paid newsletters.

In recent years, YouTube has also launched significantly more creator monetization than advertiser tools and formats. This includes Super Chat & Stickers, Channel Memberships, Merch, Tickets, and most recently tipping with Applause.

Others are doing even more including TikTok Gifts & Diamonds, Facebook Stars, Twitch Cheering Bits & Tipping. Spotify and Soundcloud are testing direct support buttons on artist profiles. Clubhouse is working on creator monetization as a high priority.

There’s a whole lot more to come as platforms continue embracing the #creatoreconomy


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.