Today is the day when the Baby Shark ate the world

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Today is the day when the Baby Shark ate the world – the most viewed internet video of all time eclipsed the number of people in the World.

While a random stat, it is incredible to see how far YouTube and its creators have come in 15 years.

The top 5 most viewed videos are all music videos:
1. Baby Shark Dance 7.8B
2. Despacito 7.2B
3. Shape of You 5.2B
4. See You Again 4.9B
5. Johny Johny Yes Papa 4.7B

Five of the top 10 most viewed are for kids. Check out Moonbug Entertainment for the best kids content on YouTube.

My favourite music video on YouTube is this ‘under viewed’ gem:

What’s your favourite YouTube video?


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.