{"id":2088,"date":"2021-03-24T21:49:00","date_gmt":"2021-03-25T04:49:00","guid":{"rendered":"https:\/\/sandersaar.com\/?p=2088"},"modified":"2021-04-19T21:54:24","modified_gmt":"2021-04-20T04:54:24","slug":"equity-financing-for-content-creators-is-here","status":"publish","type":"post","link":"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/","title":{"rendered":"Equity financing for content creators is here"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"578\" src=\"https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-1024x578.png\" alt=\"\" class=\"wp-image-2089\" srcset=\"https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-1024x578.png 1024w, https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-300x169.png 300w, https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-768x433.png 768w, https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-1536x867.png 1536w, https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM-1568x885.png 1568w, https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM.png 1822w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCX6OQ3DkcsbYNE6H8uQQuVA\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. Beast<\/a> (aka Jimmy Donaldson), one of the largest YouTubers with 55M subscribers and 10B views, is launching\u00a0<a href=\"https:\/\/getjuice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Juice<\/a>\u00a0with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAHG7fcBJ6X8PE8MXZVs964NAhHzt0P6b2c\">Sima Gandhi<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAEr2dUB1QbHEtpjxZdPHudBOJEcoxnlrbo\">Ezra Cooperstein<\/a>.<\/p>\n\n\n\n<p>Creative Juice is financing YouTubers for a minority stake. Mr. Beast will personally be investing $2M. It&#8217;ll not be just about money, but strategic alignment, mentoring, and ultimately building out an entire suite of tools for everything a creator would need.<\/p>\n\n\n\n<p>Genuinely excited for the grassroots innovation in financing creators and helping them build sustainable businesses.<\/p>\n\n\n\n<p>There&#8217;s an evolving trend in new ways of financing digital creators through creator collectives such as\u00a0<a href=\"https:\/\/every.to\/\" target=\"_blank\" rel=\"noreferrer noopener\">Every Inc.<\/a>\u00a0and creator funds by platforms incl. TikTok, Facebook, YouTube, Substack.<\/p>\n\n\n\n<p>Other private examples previously include&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/next10ventures\/\">Next 10 Ventures<\/a>, which started as a creator fund, but similar to the recently launched&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/atelierventures\/\">Atelier<\/a>&nbsp;is focusing more on the tools and services for the creator economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr. Beast (aka Jimmy Donaldson), one of the largest YouTubers with 55M subscribers and 10B views, is launching\u00a0Creative Juice\u00a0with\u00a0Sima Gandhi\u00a0and\u00a0Ezra Cooperstein. Creative Juice is financing YouTubers for a minority stake. Mr. Beast will personally be investing $2M. It&#8217;ll not be just about money, but strategic alignment, mentoring, and ultimately building out an entire suite of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[598,596,595,597],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Equity financing for content creators is here - Sander Saar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equity financing for content creators is here - Sander Saar\" \/>\n<meta property=\"og:description\" content=\"Mr. Beast (aka Jimmy Donaldson), one of the largest YouTubers with 55M subscribers and 10B views, is launching\u00a0Creative Juice\u00a0with\u00a0Sima Gandhi\u00a0and\u00a0Ezra Cooperstein. Creative Juice is financing YouTubers for a minority stake. Mr. Beast will personally be investing $2M. It&#8217;ll not be just about money, but strategic alignment, mentoring, and ultimately building out an entire suite of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\" \/>\n<meta property=\"og:site_name\" content=\"Sander Saar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sander.saar\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sander.saar\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T04:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T04:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1822\" \/>\n\t<meta property=\"og:image:height\" content=\"1028\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sander\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandersaar\" \/>\n<meta name=\"twitter:site\" content=\"@sandersaar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sander\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\"},\"author\":{\"name\":\"Sander\",\"@id\":\"https:\/\/sandersaar.com\/#\/schema\/person\/4923e9ed44245eb26dcdb292e71a0d68\"},\"headline\":\"Equity financing for content creators is here\",\"datePublished\":\"2021-03-25T04:49:00+00:00\",\"dateModified\":\"2021-04-20T04:54:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\"},\"wordCount\":152,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandersaar.com\/#\/schema\/person\/4923e9ed44245eb26dcdb292e71a0d68\"},\"image\":{\"@id\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandersaar.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-03-24-at-8.42.48-PM.png\",\"keywords\":[\"creative juice\",\"creator economy\",\"equity financing\",\"mr beast\"],\"articleSection\":[\"Observations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\",\"url\":\"https:\/\/sandersaar.com\/equity-financing-for-content-creators-is-here\/\",\"name\":\"Equity financing for content creators is here - 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