Why is Epic suing Apple? – Epic Games vs Apple Explained

You can also listen to the article here:

Epic Games released a version of Fornite offering alternative payment methods last year, which was going against Apple App Store developer terms. Epic then started a PR campaign against app stores #freefornite​ and sued Apple and Google for monopolist behaviour in the mobile payments space. What does Epic want and what are the implications?

In this video:

00:00​ Intro

00:11​ Context

00:57​ Why is Epic suing Apple?

02:08​ Limited choice

03:37​ Developer restrictions

05:42​ Forced 30% fee

07:04​ What’s at stake?

10:04​ Personal take: market

12:13​ Personal take: potential solutions

14:37​ EU, Senate, House Committee

Access Apple and Epic presentations: https://app.box.com/s/6b9wmjvr582c95uzma1136exumk6p989/folder/136698646305


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.