Why audio is driving growth? Clubhouse learnings + Facebook plan to win

Clubhouse grew from 1,500 to 10M monthly users in less than a year. This caught everyone’s attention from investors to large social platforms. Facebook has a plan to win with live audio rooms, podcasts, soundbites, music and putting a studio in your pocket. This is a new era for audio growth.

In this video:

00:11 Facebook Live Audio in 2011

01:08 Clubhouse intro

01:35 What’s driving Clubhouse success?

04:11 Clubhouse as a format and new entrants

07:10 Facebook plan to win in audio

07:54 Facebook Live Audio Rooms

09:51 Facebook Podcasts

11:24 Facebook Soundbites

12:47 Facebook Music

13:31 Facebook Audio Studio

15:24 Challenges

16:40 Clubhouse growth slows

18:50 Audio is here to stay


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.