Even more important from the streaming wars has become the platform wars. Aggregating customers, controlling the experience and monetizing it on the platform level. These are the new cable operators: Roku, Amazon Fire TV, Google Android TV and Apple TV.
Content doesn’t need to make money. Not directly anyway. It has moved from being only a revenue driver for content owners and studios to become a key part of companies’ flywheel. All in all to increase the lifetime value by selling other products and services.