Controlling The Rails – Who are the new cable operators?

Even more important from the streaming wars has become the platform wars. Aggregating customers, controlling the experience and monetizing it on the platform level. These are the new cable operators: Roku, Amazon Fire TV, Google Android TV and Apple TV.

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Content – a feature to sell everything else

Content doesn’t need to make money. Not directly anyway. It has moved from being only a revenue driver for content owners and studios to become a key part of companies’ flywheel. All in all to increase the lifetime value by selling other products and services.

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