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Observations

Streaming like there’s no tomorrow

A rising tide lifts all boats – unless they crash. Netflix service was down last week in Europe and the US, Twitch experienced an outage this week. While infrastructure providers are struggling to keep up, online streaming consumption is growing rapidly. The new circumstances have opened up a significant amount of spare time: average American…Continue readingStreaming like there’s no tomorrow

Categories
Observations

Consumer behaviour changes overnight — opportunities for growth

If you’re a brand marketer, strategist, advertiser, content creator — this is for you. I’ve been tracking COVID-19 changes and responses from the industry affecting many business strategies and growth. Not to mention the impact on people’s well-being, without which, all of the below would become irrelevant. Remember to always take care of each other…Continue readingConsumer behaviour changes overnight — opportunities for growth