Content – a feature to sell everything else

Content doesn’t need to make money. Not directly anyway. It has moved from being only a revenue driver for content owners and studios to become a key part of companies’ flywheel. All in all to increase the lifetime value by selling other products and services.

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By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.