Controlling The Rails – Who are the new cable operators?

Even more important from the streaming wars has become the platform wars. Aggregating customers, controlling the experience and monetizing it on the platform level. These are the new cable operators: Roku, Amazon Fire TV, Google Android TV and Apple TV.

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Content – a feature to sell everything else

Content doesn’t need to make money. Not directly anyway. It has moved from being only a revenue driver for content owners and studios to become a key part of companies’ flywheel. All in all to increase the lifetime value by selling other products and services.

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Streaming like there’s no tomorrow

A rising tide lifts all boats – unless they crash. Netflix service was down last week in Europe and the US, Twitch experienced an outage this week. While infrastructure providers are struggling to keep up, online streaming consumption is growing rapidly. The new circumstances have opened up a significant amount of spare time: average American…

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Let’s hang out virtually — when social becomes truly social

We are all social animals by nature as it is a dominant force shaping our thought, behaviour, physiology, and key for our survival. As the world is becoming increasingly home confined with no travel and large gatherings, we are turning to social, not to just show the better side of ourselves and become influencers but…

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Consumer behaviour changes overnight — opportunities for growth

If you’re a brand marketer, strategist, advertiser, content creator — this is for you. I’ve been tracking COVID-19 changes and responses from the industry affecting many business strategies and growth. Not to mention the impact on people’s well-being, without which, all of the below would become irrelevant. Remember to always take care of each other…

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