Best 360 Camera – Xiaomi, Samsung, Insta360, Ricoh

360 consumer cameras are now everywhere, taking pictures and recording video from western flagships to newcomers from China. In this video, we’ll be looking at some of the most popular 360 cameras from Xiaomi Mi 360, Samsung Gear 360, Insta360 Nano, Insta360 Air and Ricoh Theta S.

In this video:
00:25 Intro
01:05 Hardware
05:12 Camera/Specs
09:44 Software/Sharing
11:47 App
13:30 Conclusion

360 completely changes the way we tell stories, record, edit, distribute and consume 360 content. It is a completely new medium. In this video, I’ll be sharing tips/tricks when filming in 360 as well as compare the image quality from some of the most popular cameras including Xiaomi Mi 360, Samsung Gear 360 (2017), Insta360 Nano for iPhone, Insta360 Air for Android and Ricoh Theta S.

In this video:
00:44 Intro
01:52 Tips when filming in 360
05:44 Editing/Distribution
09:17 Image quality comparison for photos
11:05 Image quality comparison for videos
13:56 Audio and stabilisation test
16:57 Conclusion

Xiaomi Mi 360:

Samsung Gear 360 US:
Samsung Gear 360 Int:

Insta360 Nano US:
Insta360 Nano Int:

Insta360 Air US:
Insta360 Air Int:

Ricoh Theta S US:
Ricoh Theta S Int:


By Sander

Sander is passionate about media and technology, helping companies with strategy, product and growth. Currently consulting Red Bull Media House with strategy and growth as well as Moonbug, a $145M fund to create and distribute inspiring kids content, with business strategy. Previously futurist and led non-linear strategy at Disney after heading strategy and growth at Maker Studios internationally. Before that product manager ​at Verizon Media Group (AOL) and video distribution network Goviral. Early on he helped Europe's largest seed investment fund Seedcamp​ and organized hackathons in Africa with Garage48​.