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Observations

Streaming like there’s no tomorrow

A rising tide lifts all boats – unless they crash. Netflix service was down last week in Europe and the US, Twitch experienced an outage this week. While infrastructure providers are struggling to keep up, online streaming consumption is growing rapidly. The new circumstances have opened up a significant amount of spare time: average American…Continue readingStreaming like there’s no tomorrow

Categories
Observations

Let’s hang out virtually — when social becomes truly social

We are all social animals by nature as it is a dominant force shaping our thought, behaviour, physiology, and key for our survival. As the world is becoming increasingly home confined with no travel and large gatherings, we are turning to social, not to just show the better side of ourselves and become influencers but…Continue readingLet’s hang out virtually — when social becomes truly social

Categories
Observations

Consumer behaviour changes overnight — opportunities for growth

If you’re a brand marketer, strategist, advertiser, content creator — this is for you. I’ve been tracking COVID-19 changes and responses from the industry affecting many business strategies and growth. Not to mention the impact on people’s well-being, without which, all of the below would become irrelevant. Remember to always take care of each other…Continue readingConsumer behaviour changes overnight — opportunities for growth

Categories
Principles

My three steps to a happier life with less stuff

Over the past years I’ve lived in 6 different flats (+4 months in a car) and 4 different countries, which has led me to think really critically on everything I buy / sell in order to fit all my “life” into one suitcase + one box. Here are my top three rules to follow for…Continue readingMy three steps to a happier life with less stuff