I’m really passionate about technology and enjoy taking on large challenges.

I founded my first company when I was 15 and also became the youngest inventor (wallet made out of a juice carton).

I’ve been organising hackathons in Africa with Garage48, worked with Europe’s largest startup accelerator Seedcamp and filmed for national broadcaster.

After creating an industry first interactive video CV, I joined as a product manager in AOL, mainly focusing on new technologies in the measurement space.

Thereafter, I joined Maker Studios as the first employee in international markets, responsible for international product and strategy. After the acquisition by The Walt Disney Company, I joined a non-linear studio team, leading strategy and business development.

Career Highlights

2018 Red Bull Media House (consultant, strategy and gorwth)

2018 Moonbug (consultant, strategy and growth)

2016 The Walt Disney Company (head of strategy, non-linear media international)

2014 Maker Studios / The Walt Disney Company (director international product & strategy)

2013 AOL (product manager)

2012 AOL (publishing/strategy at Goviral / Be On) via Hire Sander Video CV campaign

2012 MovMaker (founder and freelancer in film making, web dev, design)

2011 Seedcamp (intern)

2011 Garage48 (team member)

2007 Realister (marketing manager)

2006 SC Volli (founder and excecutive director)


2015 Dedication Award Winner by Maker Studios / The Walt Disney Company

2012 UK Most Enterprising Student 2012 by Hewlett Packard

2012 Winner of “Creative Talent Showcase Competition 2012” in the Visual Category

2011 Winner “Bucks video competition 2011”

2011 Winner “Enterprise Challenge Bucks” in “Money Making” category and overall second place

2010 Winner “Bucks Viral Film 2010”

2010 The third place “My GreatBusiness Idea” at Buckinghamshire, UK

2009 The second place “My Great Business Idea” at Buckinghamshire,UK

2006 The second place “The best student company of Europe”(executive director)

 Winner Hewelett Packard “Responsible business” (executive director)

 The best student company of Estonia (executive director)

2004 The best ice-cream salesman

2001 The best charity flowers salesman

Public Speaking

2013 BCMA (Branded Content Marketing Association) “How to: Effectively use market research to make your branded content  more effective” – speaker

2013 IAB UK Video Conference 2013 “The Science of Online Video – a new model of measurement” – slides – speaker

2013 IAB Spain Inspirational 2013 “Be Emotive: How to cut through and connect with your audience?” – full videoslides and interview – speaker

2013 WARC Advertising Research 2013 “Can emotions predict Cannes Lions winners?” – full video and slides – speaker

2013 MRS Advertising Research 2013 “Optimising the Emotional Connections Your Advertisements Create” slides – speaker

2012 IRL Political Union Leaders Academy training on “New Techniques And Technologies In Marketing” – speaker

2010 Discussion on privacy in Estonian National Television morning show – full video – interviewee


web/mobile dev, filming, photography, traveling, bassguitar, guitar, golf, squash, running, motorsports, skydive, volleyball, swimming

Working with companies on strategy, product, growth, marketing and technology – super curious about media and consumer tech.

Previously led non-linear strategy Disney ← ​Maker Studios, product manager ​AOL​ ← ​Goviral, team member ​Seedcamp​, ​Garage48​.

Founder/creator ​I Believe In Technology​ and Estonian World